The mission of the Director of Content is to uphold the mission of Truth For Life to teach the Bible with clarity and relevance and our reputation for consistently excellent Bible teaching. The Director of Content directly oversees the Content Creation team and owns the process of all new TFL Biblical content creation. This person has a primary responsibility for stewarding, curating, and enhancing the teaching of Alistair Begg through the production of audio, written, and video content. This position is essential to supporting the mission of the ministry of Truth For Life.
2025 Top Priorities
Desired Qualifications:
Experience: A minimum of 5 years in content creation, with at least 3 years in a leadership role.
Education: A Bachelor's degree in Biblical Studies, English, Marketing, Communications, Journalism, or a related field. A Master's degree is a plus. Seminary degree preferred.
Skills:
Accountabilities | Metric |
Ensure all delivery channels are filled with content and no channel is lacking in variety or quality. | Central content plan details quantity and type of content being created for all available channels. |
Responsible and accountable for final content quality. All content must meet TFL’s high standards of excellence and theological soundness. | Process in place for content editing and oversight. Final review of all material distributed through the ministry. |
Work with Communications, Station Relations and Digital teams to package and promote content to specific audiences and maximize distribution channels. | Document and explore new content opportunities in conjunction with other Directors. |
Encourage creative thinking among the content team, and mine the content archive to produce new formats of teaching. | Create new content annually from both existing and newly created sources. |
Check references, spelling, grammar, writing style, design and images of all content with an ownership of TFL brand and style. | Oversee and uphold the dedication to presenting quality communication across all content areas. |
Support One Page Plan Priorities interdepartmentally | Priorities rated individually, per One Page Plan. Liaison for the Content Team in strategic planning. |
Continue monitoring AI trends and impacts on TFL and the content industry in general | Implement and document usage instructions for Ai in Content workflows |
Create KPI’s to measure performance | Create 5 central KPI’s for the Content Department |
Develop a world-class content team through recruitment, coaching, training and project planning. | Maintain team of 5 members, participate in 40 combined hours ongoing training, complete quarterly evaluations of each team member. Expand the content team to include additional writers, audio producers and video producers. |
Competencies
Passion : Personally driven to spread the Gospel around the world and into the next generation
Judgment : Exceptional ability to analyze and provide meaningful insight and recommendations. Respects objective and subjective elements of decision making.
Team Player : Reaches out to peers. Overcomes we-they. Approachable. Leads peers to do what is best for the organization. Inspires positive team culture in which individuals rally behind common goals.
Creativity : Thinks outside the box and can generate original approaches to content creation and process improvements.
Experience : Comfortable providing critique based on past learning and deep knowledge of Truth For Life.
Empowerment : Trains and coaches others to enable production of excellent content needing minimal editing changes.
Goal Setting : Identifies goals and energizes the content team to achieve more than believed possible.
Excellence : Settles for no less than the best. Willing to work until a project is completed to exacting standards, no matter the effort.
Resourcefulness : Able to do more with less. Always looking to improve efficiency. Works smarter.
Leadership: Proven ability to lead and inspire a team, manage multiple projects, and meet deadlines.
Communication: Excellent verbal and written communication skills.
Adaptability: Ability to adapt to changing priorities and work in a fast-paced environment.
Analytical Skills: Strong analytical skills to measure content performance and make data-driven decisions.
Industry Knowledge: Familiarity with the latest trends and best practices in video, audio and written content creation.
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